Dierbergs Rewards Program Terms

Last Updated: January 10, 2022

Welcome to the Dierbergs Rewards Program (“Rewards Program”), a program that allows you to earn points toward a discount off your next grocery store trip. There is no fee to participate in the Rewards Program, it is free!

The Rewards Program is operated by Dierbergs (“Dierbergs,” “we,” “our,” or “us”). These Dierbergs Rewards Terms and Conditions (“Rewards Terms”) are incorporated into and made part of the Terms & Conditions of Use (“Terms and Conditions”). By participating in the Rewards Program, you agree to these Rewards Terms and the Terms and Conditions. Dierbergs reserves the right to modify these Terms and Conditions at any time in its sole discretion. Each time you participate in the Rewards Program, you agree to be bound by and comply with the current Rewards Terms. If you do not agree with these Rewards Terms, you may not participate in the Rewards Program.

Please review our Online Privacy Policy for more information regarding our collection and use of your personal information.

1. Account Registration


The Rewards Program is available to legal residents of the States of Illinois and Missouri. You must be 18 years or older to participate in the Rewards Program. No entities, third-party aggregators, organizations, or groups may register for the Rewards Program.


To participate in the Rewards Program, you must complete the Rewards Program account registration process through the Dierbergs mobile application (“Dierbergs App”) or online at https://prod.www.dierbergs.com/sign-up (“Dierbergs Website”). Registering for an account is required to earn and redeem rewards. To register for an account, you may be asked to provide certain registration details or other information, including a name, date of birth, email address or mobile phone number, and a favorite Dierbergs store. You will be asked to create a password for your account, and we will verify your account by sending a code by text message or email based on your preference. Following verification, your account will be active, and you will be ready to start saving and earning rewards. Only one Dierbergs Rewards Program account is allowed per person. You acknowledge that your account is personal to you and, except as expressly allowed herein, agree not to provide any other person with access to your account or your account credentials. You agree that you are responsible for any and all activities under your account. You agree to keep your account information correct, current, and complete. You also agree to notify us immediately of any unauthorized access to or use of your account. From time to time, we may provide you with other ways to access, update, and use your account.

Use by a Household

Notwithstanding the foregoing, members of the same household may share an account. When you choose to share an account within a household, you agree to assume all risk related to any use or misuse of your account and any points or rewards redeemed by any person(s), whether by yourself, a household member, or an unauthorized third party. You may view all activity under your account on the Dierbergs App and/or the Dierbergs Website. You should contact us at 636-532-8884 in the event of any suspected unauthorized access to or misuse of your account, but you will remain solely responsible.

2. Rewards Program Services

You can access your Rewards Program account through the Dierbergs App or on the Dierbergs Website. The Dierbergs App and the Dierbergs Website offer certain features that allow you to manage your account, including but not limited to, (i) checking your points balance, (ii) viewing your earned and redeemed point history, (iii) updating your account information, (iv) accessing Dierbergs digital coupons, and (v) redeeming points in the Rewards Marketplace. Features of the Rewards Program may change from time-to-time and we may discontinue certain features without notice.

3. Earning Dierbergs Rewards

The Rewards Program allows you to earn points in-store and with a Shipt account with qualifying purchases.


To earn points in-store, a cashier will scan a unique barcode generated through the Dierbergs App or you may enter your phone number on the keypad at checkout. You must scan the barcode or enter your phone number at the time of purchase to earn points on a purchase at the point of sale. To use your unique barcode, open the Dierbergs App and tap the barcode icon for the cashier to scan. All reward points will be added to your account following checkout.

Because we recognize you may occasionally forget to scan your barcode or enter your phone number, Dierbergs will allow you to earn points in store with a barcode featured on your printed purchase receipt. If at the time of purchase, you forget to scan the barcode through the Dierbergs App or enter your phone number, you may take your printed receipt to the guest services checklane. You must bring your printed receipt to the customer service counter within two (2) days of the time stamp featured on your receipt. Guest Services may scan your printed receipt barcode and you will earn rewards for that purchase. We will limit the courtesy to one (1) printed purchase receipt scanned per day to receive rewards for a past purchase. If we suspect misuse of this courtesy, we reserve the right in our sole discretion to not provide reward points for your past purchase.

With Shipt

To earn points with your Shipt account, you must link your Rewards Program account with your Shipt account before placing your order. On the Shipt mobile application or website, you will navigate to your account and select “Rewards,” where you then can add your phone number in order to link your Rewards Program account. Once your Rewards Program account is linked to your Shipt account, you will begin earning points on every purchase. You will only earn points on the price of your groceries purchased. You will not earn points on the Shipt service fee amount. You will obtain rewards points within twenty-four (24) hours of delivery of your purchase.


The points you earn have no cash or property value or equivalency outside of this Rewards Program. For every one dollar ($1) you spend in-store, online, or with Shipt you earn fifteen (15) points. When you reach one-thousand five hundred (1,500) points you unlock rewards, including redeeming rewards points for cash off your purchases or free grocery purchases. You may earn rewards points for purchases of alcohol. From time to time, we may provide additional earning opportunities, including but not limited to, sign-up bonuses, surveys, bonus point campaigns, and completing other online actions. We may also provide additional discretionary rewards or points on certain occasions, including but not limited to, birthdays, holidays, anniversaries, and other events or promotions. We reserve the right to modify or change these additional earning opportunities and rewards at any time and for any reason.

You are limited to earning 37,500 points per day with your account, corresponding to earning points on around two-thousand five hundred dollars ($2,500) in eligible purchases each day. We will round your points up or down to get to the nearest whole number on a per eligible item basis. Point totals at a decimal under .50 will be rounded down and point totals at a decimal .50 or greater will be rounded up. For example, if the net price paid for an eligible item in your purchase is $1.31 and you earn 15 points per dollar spent, we will round the 19.65 reward points to 20 points.

Excluded Purchases

You cannot earn rewards points on the following product purchases:
-- tobacco,
-- smokeless tobacco,
-- lottery purchases,
-- Dierbergs gift cards,
-- any pre-paid credit or debit cards,
-- postage,
-- non-food transactions made at a Courtesy Counter (including but not limited to rentals, rug doctor, propane exchanges, and purchasing a money order or wire transfer).

You also cannot earn reward points on:
-- the portion of a purchase discounted using points,
-- the sales tax of the purchase,
-- the portion of a purchase made using a money order,
-- • purchases made if you are shopping for another customer as part of a commercial grocery service, for example, a Shipt (or any other online grocery delivery service) shopper cannot earn personal rewards points for purchases made while fulfilling a grocery order made through Shipt (or other online grocery delivery service).

We reserve the right to update these lists from time to time.

Effect of Coupons, Discounts, and Cash Rewards Used on a Purchase

When you use most coupons for an individual item, the value of points earned for those coupon-discounted items in any given transaction is based upon the price of the item after any coupons, discounts or rewards have been applied to the individual items, but before taxes and other fees are applied. When you use some coupons, a cash reward, or dollars off which applies the reward or discount to all eligible items, the coupon, cash reward, or total dollars off the order is applied as a discount to each eligible item individually on a pro rata basis (that is the discount is proportioned and applied to each item as a percentage of the total purchase prior to applying the discount). If the total purchase price of eligible items does not exceed the amount of the coupon, a cash reward, or dollars off, and you choose to apply such discounts, then we will only apply such coupon, a cash reward, or dollars off up to the total purchase price of eligible items and you will not receive the remainder in any capacity. Points earned will be calculated based upon the discounted price of each item after the pro-rata reduction in price of each item due to the cash reward or dollars off coupon is applied to the entire purchase. Examples of how rewards are calculated when a coupon is applied to an individual item or when a cash reward or total dollars off discount is used for an entire purchase are provided herein.

Example #1
If you purchase three (3) items and use one (1) coupon for fifty cents ($.50) off a specific item, you earn points on the net price paid for the item in which the coupon was applied.

A bag of almonds
Retail price $2.99
Coupon/Promo applied $0.50
Net Price of item $2.49

Points would be earned based upon the net price of $2.49 for the bag of almonds.

Example #2
If you purchase four (4) items, and three (3) of the point eligible items initially totaled ten dollars ($10.00) and you redeem a four dollar ($4.00) cash off reward, the four dollar ($4.00) reward value will discount the points earned for each item you purchased.

Original Price
Item 1: $2.00
Item 2: $4.50*
(Item 2 is not rewards eligible)
Item 3: $3.00
Item 4: $5.00
Total: $14.50
(Eligible Item Total: $10.00)


Adjusted item price used to calculate rewards points after discount applied pro-rata:
Item 1: $1.20 = ($2.00 – ($2/$10*$4.00))*
Item 3: $1.80 = ($3.00 – ($3/$10*$4.00))*
Item 4: $3.00 = ($5.00 – ($5/$10*$4.00))*

*This equation is (Original Price) minus (pro-rata discount). The pro-rata discount is calculated by determining the proportion of the individual item price to the total eligible item price ($2/$10 for item 1), then multiplying the total cash off reward or dollars off your total purchase by the proportion of the individual item price to the total eligible item price (see 2/10ths times $4.00 for item 1). The pro-rata discount is $0.80 for item 1, for a total discounted price of $1.20 and the rewards will be calculated based upon this discounted price of $1.20.

4. Redeeming Dierbergs Rewards

Cash-equivalent discounts

Each time you reach one-thousand five hundred (1,500) points you unlock a reward, including the ability to redeem your points for cash-equivalent discounts applied to your purchases or free grocery purchases. You can only redeem your reward points for cash-equivalent discounts in-store, and at an in-store register during your purchase. Cash-equivalent discounts applied to the transaction cannot exceed the transaction value and the reward points cannot be exchanged for cash.

Rewards Marketplace

To redeem your reward points for free groceries, you must reserve an item on the Rewards Marketplace through the Dierbergs App or Dierbergs Website. After you redeem your points to reserve an item on the Rewards Marketplace, you will have thirty (30) days to pick up the item in-store and take it to the checkout. You are limited to reserving a single item in the Rewards Marketplace a maximum of ten (10) times. If you are unable to collect your free groceries at the store because the store no longer has the item that you reserved on the Rewards Marketplace, the store may substitute a substantially equal item. Please contact the store manager for assistance. Once you have redeemed your points to reserve an item at a store using the Rewards Marketplace the redemption is complete, and your points will be removed from your account, you will no longer have the points you redeemed and the reservation may not be reversed. Items reserved through the Rewards Marketplace may not be returned for cash or store credit.

Excluded products/purchases

You cannot redeem or use your reward points for purchases of:
-- alcohol,
-- tobacco,
-- smokeless tobacco,
-- price-controlled products,
-- lottery purchases, and
-- non-food transactions at a Courtesy Counter (including but not limited to rentals, rug doctor, propane exchanges, purchasing a money order or wire transfer.

We reserve the right to update this list from time to time. Your rewards cannot be refunded once you have used your reward points.

5. Expiration of Rewards Points

Your reward points will be accumulated and applied in a first-in, first out manner. Your unused reward points will expire on a rolling twelve (12) month basis, meaning your unused reward points will expire twelve (12) months after you earn the reward points unless they are redeemed. Once your reward points expire, you will not be able to redeem the points for any cash off or free groceries. You cannot transfer or gift your reward points to another account or to another person.

6. Digital Coupons

Dierbergs digital coupons are a part of the Rewards Program account. After registering for a Rewards Program account, you will be able to clip coupons through your Dierbergs App or Dierbergs Website. At checkout in-store, when a cashier scans your barcode or you enter your phone number, your clipped coupons will automatically apply to your purchase when an eligible item is scanned. You must have a registered Rewards Program account to use your digital coupons and earn rewards for your purchases.

7. Account Cancellation and Termination

You may uninstall the Dierbergs App at any time. To cancel your account with us you must request this in writing though our Contact Us form. If you choose to delete your account, you will only be able to reactivate your account if you contact customer support. If you choose to cancel your Rewards Program account, you will no longer have access to your remaining reward points.

You agree that we may, in our sole discretion, terminate your account due to conduct that we determine in our discretion, violates these Rewards Terms, Terms and Conditions, or any applicable law, involves fraud or misuse of the Reward Program, or is harmful to the interest of another customer. We reserve the right to deny future account registration if we deem your conduct has violated these Rewards Terms or our Terms and Conditions. In the event we terminate your Rewards Program account, you will only be allowed the opportunity to redeem any remaining reward points that were accumulated prior to the date of your termination.

8. Electronic Communications


When you create a Rewards Program account, you consent to receive communications from us by email or by posting notices on the Dierbergs App or Dierbergs Website. You may unsubscribe from email marketing preferences by following the instructions contained in our email communications; provided, however, we may still email you regarding specific transactions or notices related to the use of your rewards points or redemption thereof.

Text Messages

You may choose to verify your account during registration by text message. By selecting this option, you consent to receive a text message verification that may be provided using automated technology during the registration process. Standard message, data, and other fees may be charged by your carrier and carriers may deduct charges from pre-paid amounts or data allowances, for which you are responsible. Please contact your carrier for more information.

Push Notifications

Your Dierbergs App may provide you with push or in-app notifications when you have activated this setting on your mobile device. By activating the settings on your mobile device to allow the Dierbergs App to send you push notifications, you thereby consent our delivery of electronic communications directly to your mobile device through push notifications. These notifications may be delivered to your device even when your Dierbergs App is running in the background. You may control the notifications that you want to receive through your device settings generally, and more specifically as applied to the Dierbergs App, including turning off push notifications in total. Your carrier may prohibit or restrict certain notifications and certain notifications may be incompatible with your carrier or mobile device. Please contact your carrier with questions regarding these issues.

9. Limitation of Liability.

In addition to any limits in the Terms of Use, you agree that Dierbergs limit of liability to you for any claims related to your use of the Rewards Program shall be an in-store credit equaling the then-current cash-equivalent reward for the number of unused rewards points in your account on the date upon which the act or omission your claim is based first occurred.

Related Link

Rewards FAQ

Related Link

Rewards FAQ